Ricicles

Ricicles were a breakfast cereal produced by Kellogg's. Introduced in 1955, they were marketed as a sweeter version of Rice Krispies, containing frosted, sugar-coated puffed rice. The cereal was discontinued in 2017.

History

Kellogg's introduced Ricicles in 1955, aiming to provide a sweeter alternative to their popular Rice Krispies cereal. The product was a success and became a staple in many households. Ricicles were known for their mascot, Captain Rik, who was introduced in the 1980s. Despite their popularity, in December 2017, Kellogg's announced that they would discontinue Ricicles as part of a company-wide effort to reduce sugar in their products.

Product Description

Ricicles were made of puffed rice, similar to Rice Krispies, but were coated in sugar. Each serving contained approximately 11g of sugar. The cereal was light and crunchy, and was often consumed with milk. Ricicles were also used in various recipes for desserts and snacks, such as cereal bars and Rice Krispies Treats.

Marketing

Ricicles were marketed primarily towards children, with packaging that often featured bright colors and the character Captain Rik. Captain Rik was a space-themed character who was often depicted on adventures in outer space. The character was used in various advertising campaigns and was a recognizable figure associated with the cereal.

Discontinuation

In 2017, Kellogg's announced that they would be discontinuing Ricicles as part of a plan to reduce the amount of sugar in their products. The decision was made in response to increasing concerns about sugar consumption and its impact on health, particularly among children. The discontinuation of Ricicles was met with disappointment by many fans of the cereal.

See Also

• List of breakfast cereals
• Kellogg's
• Rice Krispies

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