Rita's Italian Ice

Rita's Italian Ice is a popular American chain of restaurants that specializes in Italian ice, frozen custard, and other frozen treats. The company was founded in 1984 by Bob Tumolo, a former Philadelphia firefighter, in Bensalem, Pennsylvania. Since its inception, Rita's has grown significantly, expanding to over 600 locations across the United States and internationally.

History

Rita's Italian Ice was named after Bob Tumolo's mother, Rita. The first store opened in Bensalem, Pennsylvania, and quickly gained popularity for its unique and refreshing Italian ice. By 1987, Tumolo began franchising the business, allowing for rapid expansion. The company continued to grow throughout the 1990s and 2000s, becoming a well-known brand in the frozen dessert industry.

Products

Rita's Italian Ice offers a variety of frozen treats, including:

• Italian Ice: Also known as water ice, this is a smooth, frozen dessert made from fruit or other natural flavors. It is similar to sorbet but has a smoother texture.
• Frozen Custard: A creamy, frozen dessert similar to ice cream but made with eggs in addition to cream and sugar.
• Gelati: A combination of Italian ice and frozen custard layered together.
• Misto: A blend of Italian ice and frozen custard mixed into a drinkable form.
• Blendini: A mix of Italian ice, frozen custard, and toppings blended together.

Expansion and Franchising

Rita's Italian Ice began franchising in 1987, which allowed the company to expand rapidly. The franchise model has been successful, with locations now found in over 30 states across the United States. In addition to domestic growth, Rita's has also expanded internationally, with locations in countries such as Canada and the Philippines.

Community Involvement

Rita's Italian Ice is known for its community involvement and charitable activities. The company often participates in local events and fundraisers, and it has a strong commitment to giving back to the communities it serves. One notable initiative is the annual "First Day of Spring" event, where Rita's offers free Italian ice to customers to celebrate the beginning of spring.

See Also

• Italian ice
• Frozen custard
• Sorbet
• Ice cream
• Franchising