Roll'd

Roll'd is a fast-casual restaurant chain specializing in Vietnamese cuisine, particularly known for its fresh and modern take on traditional Vietnamese dishes. Founded in Australia, Roll'd has quickly expanded its presence both nationally and internationally, offering a diverse menu that includes items such as pho, banh mi, rice paper rolls, and noodle salads. The brand emphasizes healthy, quick meals that don't compromise on authentic Vietnamese flavors.

History

The inception of Roll'd can be traced back to its first outlet opening in Australia. The founders, inspired by their Vietnamese heritage and the lack of authentic Vietnamese fast-casual dining options in the market, aimed to fill this gap. Their concept was to bring the rich flavors of Vietnamese street food to a wider audience, using family recipes that had been passed down through generations. The success of the first store led to rapid expansion across the country, with Roll'd becoming a familiar name in many major cities and suburban areas.

Menu

Roll'd offers a variety of Vietnamese dishes, adapted to suit a fast-paced, health-conscious customer base. The menu is designed to cater to a wide range of dietary preferences, including vegetarian and gluten-free options.

• Pho: A traditional Vietnamese soup consisting of broth, rice noodles, herbs, and meat, often chicken or beef. Roll'd offers a quick-service version of this comforting dish, perfect for colder weather or as a hearty meal option.
• Banh Mi: A Vietnamese sandwich that combines a crispy baguette with savory ingredients such as pork, pate, pickled vegetables, and cilantro. Roll'd has made this street food staple accessible to a broader audience, with various fillings to choose from.
• Rice Paper Rolls: These are fresh, healthy, and customizable, filled with vermicelli noodles, fresh herbs, and a choice of protein, including tofu, shrimp, or chicken. They are served with a side of dipping sauce.
• Noodle Salads: A light and refreshing option, these salads are made with vermicelli noodles, mixed greens, herbs, and a choice of protein, dressed with a tangy Vietnamese dressing.

Expansion

Following its success in Australia, Roll'd has begun to explore international markets, aiming to introduce Vietnamese cuisine to a global audience. The brand's expansion strategy includes franchising, with a focus on finding partners who share their passion for Vietnamese food and culture.

Community and Sustainability

Roll'd is committed to sustainability and community involvement. The chain sources ingredients locally where possible and implements eco-friendly practices in its operations. Additionally, Roll'd engages in community service and charity initiatives, reflecting its commitment to giving back to the communities it serves.

See Also

• Vietnamese cuisine
• Fast casual restaurant
• Street food