Rubio's Coastal Grill

RubiosMexicanGrillOrigMar2011

Ralph Rubio

Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is an American fast casual restaurant chain specializing in Mexican food, with a particular emphasis on fish tacos. Its headquarters are located in Carlsbad, California, and it operates in several states across the United States, including California, Arizona, and Colorado. Rubio's has gained a reputation for its commitment to fresh ingredients and sustainable seafood.

History

Rubio's was founded in 1983 by Ralph Rubio and his father, Ray Rubio, after Ralph was inspired by the fish tacos he tasted in a small town in Baja California, Mexico. The first Rubio's restaurant opened in the San Diego neighborhood of Mission Bay. It was initially a walk-up stand, offering a simple menu centered around the fish taco. The concept quickly gained popularity, leading to the expansion of Rubio's into a chain.

Over the years, Rubio's has expanded its menu to include a variety of other Mexican-inspired dishes, including burritos, salads, and quesadillas, while still maintaining the fish taco as its signature item. The company has also made efforts to source its seafood sustainably, in partnership with various environmental organizations.

Menu

Rubio's menu is known for its variety of tacos, especially the Original Fish Taco®, which remains the chain's flagship offering. The menu also features grilled seafood tacos, including shrimp and salmon, alongside traditional Mexican dishes such as burritos, nachos, and quesadillas. Rubio's places a strong emphasis on health and sustainability, offering options like the Coastal Trio®, which includes a selection of tacos featuring different seafood, and the Mango Avocado Salad.

Sustainability

Rubio's has committed to sustainability practices, particularly in its seafood sourcing. The company works with suppliers that adhere to responsible fishing practices to ensure the long-term health of marine ecosystems. Rubio's sustainability efforts extend beyond its menu, with initiatives aimed at reducing waste and conserving resources in its operations.

Locations

As of the last update, Rubio's operates over 200 locations across the United States. While the majority of its restaurants are in California, Rubio's has expanded its footprint to include several other states, with plans for further expansion.

Reception

Rubio's has received positive reviews for its food quality, especially its fish tacos, which have been credited with helping to popularize the dish in the United States. The chain has also been recognized for its commitment to sustainability and environmental stewardship.

See Also

• Fast casual restaurant
• Mexican cuisine
• Sustainable seafood

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