Ruffles (potato chips)

Overview of Ruffles (potato chips):

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Ruffles is a brand of ruffled (wavy) potato chips marketed by Frito-Lay since 1958. The chips are known for their ridged texture, which sets them apart from other potato chip brands.

History

Ruffles was first introduced in 1958 by the Frito Company, which would later merge with H.W. Lay & Co in 1961 to form Frito-Lay, Inc. The brand was named "Ruffles" to denote the ridges in the chips, a feature that was innovative at the time.

Product

Ruffles are made by washing, peeling, and slicing potatoes into thin slices. These slices are then ridged, fried, and seasoned. The ridges in Ruffles are designed to create a sturdier, crunchier chip that can hold up to dipping.

Varieties

Ruffles come in several flavors, including Original, Cheddar & Sour Cream, and All Dressed. The brand also releases limited-edition flavors for special occasions or promotions.

In popular culture

Ruffles have been featured in various forms of media and have been endorsed by several celebrities. They are often associated with sports, particularly basketball, due to their sponsorship of the National Basketball Association (NBA).

See also

• List of brand name snack foods
• Frito-Lay
• Potato chip

References

External links

• Official website

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