Sal Hepatica

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Sal Hepatica was a popular effervescent laxative and antacid product in the early 20th century. It was manufactured by the Bristol-Myers Company, which is now part of Bristol-Myers Squibb. The product was marketed as a remedy for indigestion, constipation, and other digestive issues.

History

Sal Hepatica was introduced in the late 19th century and quickly gained popularity due to its effectiveness and ease of use. The product was named after the Latin word "hepatica," which refers to the liver, indicating its intended use for liver and digestive health. It was one of the first products to combine a laxative with an antacid, providing a dual-action remedy for digestive discomfort.

Composition

The primary ingredients of Sal Hepatica included sodium bicarbonate, sodium phosphate, and magnesium sulfate. These components worked together to neutralize stomach acid and promote bowel movements. The effervescent nature of the product made it easy to dissolve in water, which was a convenient method of administration.

Usage

Sal Hepatica was typically dissolved in a glass of water and consumed as a drink. It was recommended for use in the morning or before meals to aid digestion and relieve constipation. The product was also used to alleviate symptoms of heartburn and acid indigestion.

Marketing and Popularity

Sal Hepatica was heavily advertised in newspapers, magazines, and on the radio. The marketing campaigns often featured testimonials from satisfied customers and endorsements from medical professionals. The product's popularity peaked in the early to mid-20th century, but it eventually declined as newer and more effective treatments for digestive issues became available.

Legacy

Although Sal Hepatica is no longer available, it remains a notable example of early 20th-century over-the-counter remedies. Its success helped establish the Bristol-Myers Company as a major player in the pharmaceutical industry.

See also

• Laxative
• Antacid
• Bristol-Myers Squibb
• Indigestion
• Constipation