Secret Recipe (restaurant)

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Secret Recipe is a Malaysian multinational franchise restaurant chain. It was founded in 1997 by Dato' Steven Sim and has since grown to become one of the largest and most well-known café chains in Southeast Asia. The company is renowned for its wide range of cakes, pastries, and fusion cuisine.

History

Secret Recipe was established in 1997 in Kuala Lumpur, Malaysia. The founder, Dato' Steven Sim, aimed to create a brand that offered high-quality cakes and a comfortable dining experience. The first outlet was opened in SS2, Petaling Jaya, and it quickly gained popularity for its delicious cakes and pastries.

Expansion

Since its inception, Secret Recipe has expanded rapidly. The brand now boasts over 440 outlets across various countries, including Singapore, Indonesia, Thailand, Brunei, China, Australia, and Maldives. The company continues to grow, with plans to enter new markets and increase its global presence.

Menu

Secret Recipe is famous for its extensive menu, which includes a variety of cakes, desserts, main courses, and beverages. Some of the popular items on the menu are:

• Cheesecake
• Chocolate cake
• Tiramisu
• Spaghetti
• Chicken chop
• Fried rice
• Coffee
• Tea

The restaurant chain is particularly well-known for its signature cakes, which are made using high-quality ingredients and unique recipes.

Awards and Recognition

Secret Recipe has received numerous awards and accolades over the years. Some of the notable awards include:

• BrandLaureate Award for Best Brand in F&B (Food & Beverage)
• Malaysia Franchise Awards for Best Franchise of the Year
• Asia Pacific International Honesty Enterprise - Keris Award

Corporate Social Responsibility

Secret Recipe is committed to giving back to the community through various corporate social responsibility (CSR) initiatives. The company supports local charities, organizes fundraising events, and participates in community service projects.

See also

• List of restaurant chains in Malaysia
• List of coffeehouse chains
• Franchising
• Café