Selecta (dairy products)

Selecta is a well-known brand of dairy products that originated in the Philippines. It is a subsidiary of the multinational company, Unilever, and is most recognized for its line of ice cream products.

History

Selecta was first established in 1948 as a family-owned ice cream business. The company was later acquired by RFM Corporation in 1990, which led to a significant expansion of its product line and market reach. In 1997, Selecta became a part of Unilever, a global company with a wide range of consumer goods.

Products

Selecta offers a variety of dairy products, including:

• Ice Cream: Selecta's ice cream range includes a variety of flavors, from classic vanilla and chocolate to unique local flavors like ube and mango. They also offer a range of novelty ice cream products, such as ice cream sandwiches and popsicles.

• Milk: Selecta also produces fresh milk, which is available in several varieties, including whole milk, low-fat milk, and chocolate milk.

• Yogurt: Selecta's yogurt products come in a variety of flavors, including plain, strawberry, and blueberry.

Market Presence

Selecta has a strong market presence in the Philippines, where it is considered one of the leading ice cream brands. The brand is also exported to various countries around the world, including the United States, Canada, and parts of the Middle East.

Sustainability Efforts

As a part of Unilever, Selecta is committed to sustainable practices. This includes responsible sourcing of ingredients, reducing waste, and minimizing their carbon footprint.

See Also

• Unilever
• RFM Corporation
• Dairy Products
• Ice Cream

External Links

• Official Website