Sir Kensington's

Sir Kensington's is a American food company, renowned for its range of condiments and sauces. Founded in 2010 by Scott Norton and Mark Ramadan, the brand has positioned itself as a provider of gourmet and all-natural condiments, aiming to disrupt traditional market offerings with its unique flavors and high-quality ingredients. Sir Kensington's product line includes ketchup, mayonnaise, mustard, and a variety of other sauces that cater to the evolving tastes and dietary preferences of consumers.

History

The inception of Sir Kensington's can be traced back to an idea conceived by Norton and Ramadan while they were students at Brown University. They noticed a gap in the market for premium condiments that not only taste better but are also made with responsibly sourced ingredients. The company started with the launch of their now-famous ketchup, which was initially met with skepticism but quickly gained popularity for its distinctive taste and quality.

Products

Sir Kensington's offers a wide range of condiments, including:

• Ketchup: Known for its rich texture and depth of flavor, which comes from the use of real tomatoes and less sugar compared to traditional ketchups.
• Mayonnaise: Made with free-range eggs and available in several varieties, including original, avocado oil, and chipotle.
• Mustard: Offers both spicy and dijon mustards, celebrated for their authentic flavors.
• Fabanaise: A vegan mayonnaise made from aquafaba, the water in which chickpeas have been cooked, as a substitute for eggs.

The brand emphasizes the use of non-GMO ingredients, and many of its products are certified organic.

Sustainability and Ethical Practices

Sir Kensington's is committed to sustainability and ethical sourcing. The company ensures that its ingredients are obtained in a responsible manner, supporting fair trade practices and minimizing environmental impact. This commitment extends to their packaging, which is designed to be recyclable and reduce waste.

Acquisition by Unilever

In 2017, Sir Kensington's was acquired by Unilever, a multinational consumer goods company. This acquisition has allowed Sir Kensington's to expand its distribution and reach a wider audience while maintaining its core values and commitment to quality.

In Popular Culture

Sir Kensington's has been featured in various media outlets and is often associated with the foodie culture. Its unique branding, which includes a fictional British character, Sir Kensington, as its mascot, adds a playful element to the brand's image.

See Also

• Condiment
• Sustainable agriculture
• Food industry

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