Sisu (candy)

Sisu is a popular candy brand originating from Finland. The brand is owned by Cloetta, a leading confectionery company in the Nordic region. Sisu candies are known for their distinctive hard texture and unique taste, which is a combination of sweet and salty flavors. The name 'Sisu' is derived from a Finnish concept that can be roughly translated as 'strength of will, determination, perseverance, and acting rationally in the face of adversity'.

History

Sisu candies were first introduced in the year 1922. The brand was initially owned by Leaf International, a Dutch confectionery company. In 2000, Leaf International was acquired by Cloetta, which led to the transfer of the Sisu brand to Cloetta's portfolio. Over the years, Sisu has become a beloved candy brand in Finland and has gained recognition in other Nordic countries as well.

Product Range

The Sisu product range primarily consists of hard candies. The original Sisu candy is a hard, oval-shaped candy with a unique sweet and salty taste. Over the years, the brand has expanded its product range to include various flavors such as licorice, mint, and fruit flavors. Some of the popular products in the Sisu range include Sisu Original, Sisu Licorice, and Sisu Fruit Mix.

Cultural Significance

The name 'Sisu' holds significant cultural value in Finland. The term 'sisu' is a Finnish concept that embodies the national character of the Finnish people. It represents a mindset of resilience, courage, and determination in the face of adversity. The Sisu candy brand has successfully tapped into this cultural concept, making it a beloved brand among the Finnish people.

See Also

• Cloetta
• Leaf International
• Candy
• Finland