Sourz
Sourz
| Type | Liqueur |
|---|---|
| Manufacturer | Beam Suntory |
| Distributor | |
| Country of origin | United Kingdom |
| Region of origin | |
| Introduced | 1999 |
| Discontinued | |
| Alcohol by volume | 15% |
| Proof (US) | 30 |
| Colour |
Sourz is a brand of liqueur owned by Beam Suntory. It is known for its sweet and sour flavor profile and is often used in cocktails or consumed as a shot. Sourz is available in a variety of fruit flavors, including apple, cherry, raspberry, tropical, and rainbow ice.
History[edit | edit source]
Sourz was first introduced in the United Kingdom in 1999. Since its launch, it has gained popularity for its distinctive taste and versatility in mixed drinks. The brand has expanded its flavor offerings over the years to cater to a wide range of consumer preferences.
Flavors[edit | edit source]
Sourz offers a diverse range of flavors, each designed to provide a unique taste experience. Some of the popular flavors include:
- Apple - A crisp and tangy flavor with a sweet finish.
- Cherry - A bold and fruity flavor with a sour kick.
- Raspberry - A sweet and tart flavor that is refreshing and vibrant.
- Tropical - A blend of exotic fruits that delivers a taste of the tropics.
- Rainbow Ice - A colorful and fun flavor that combines multiple fruit notes.
Consumption[edit | edit source]
Sourz is typically consumed as a shot or used as a mixer in various cocktails. Its sweet and sour profile makes it a popular choice for creating vibrant and flavorful drinks. Some popular cocktails featuring Sourz include the Sourz Apple Martini and the Sourz Cherry Bomb.
Marketing[edit | edit source]
Sourz has been marketed with a focus on its fun and vibrant image, appealing to a younger demographic. The brand often engages in promotional activities and events to connect with its audience and showcase its range of flavors.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
- [Official Sourz website](https://www.sourz.com)
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