Sourz

Sourz is a brand of fruit-flavored liqueurs owned by Beam Suntory. It is known for its vibrant colors and sweet, tangy taste. Sourz is often used in cocktails and is popular in the United Kingdom and other parts of Europe.

History[edit | edit source]

Sourz was first introduced in the late 1990s. The brand quickly gained popularity due to its unique flavor profile and versatility in mixed drinks. Over the years, Sourz has expanded its range to include a variety of fruit flavors.

Flavors[edit | edit source]

Sourz offers a wide range of flavors, each characterized by its distinct fruit taste and bright color. Some of the most popular flavors include:

Usage[edit | edit source]

Sourz is commonly used in cocktails and mixed drinks. Its sweet and sour taste makes it a popular choice for creating vibrant and flavorful beverages. Some popular cocktails that use Sourz include:

Sourz Apple Martini
Sourz Cherry Bomb
Sourz Raspberry Fizz

Marketing[edit | edit source]

Sourz has been marketed primarily towards young adults, with a focus on nightlife and social gatherings. The brand's colorful packaging and bold flavors are designed to appeal to this demographic.

Production[edit | edit source]

Sourz is produced by Beam Suntory, a subsidiary of Suntory Holdings. The production process involves blending fruit flavors with alcohol to create the distinctive taste of Sourz.