Starburst

Starburst is a popular brand of fruit-flavored candy that is known for its chewy texture and variety of flavors. First introduced in the United Kingdom in 1960 by the Mars company, Starburst has become a beloved treat enjoyed by people around the world. The candy was originally called "Opal Fruits" in the UK, but the name was changed to Starburst in 1998 to align with the international branding.

Ingredients

Starburst candies are made from a combination of sugar, corn syrup, and hydrogenated palm kernel oil, along with less than 2% of citric acid, tapioca dextrin, gelatin, apple juice from concentrate, food coloring, and natural and artificial flavors. The specific blend of ingredients contributes to the candy's unique chewy texture and bright, fruity taste.

Flavors

Over the years, Starburst has introduced a wide range of flavors. The original lineup included strawberry, lemon, orange, and lime, with lime later being replaced by cherry in the United States. The brand has since expanded its flavor offerings to include tropical, sour, and berry assortments, among others. Limited edition and seasonal flavors are also released periodically.

Varieties

In addition to the classic fruit chews, Starburst has diversified its product line to include several variations:

• Starburst Minis: Smaller, unwrapped versions of the original candy.
• Starburst Jellybeans: A jellybean variant available around Easter.
• Starburst Gummies: Gummy candy versions of the classic flavors.
• Starburst Duos: Candies that combine two flavors in one piece.

Marketing and Distribution

Starburst is marketed through a variety of channels, including television commercials, online advertising, and social media. The brand's marketing campaigns often emphasize the candy's intense fruit flavors and vibrant colors. Starburst is distributed globally, with availability in supermarkets, convenience stores, and online retailers.

Cultural Impact

Starburst has made a significant impact on popular culture, with its catchy slogans and memorable advertisements. The brand has been involved in various promotional events and partnerships, further solidifying its presence in the candy industry.

Nutritional Information

Like most candies, Starburst is high in sugar and should be consumed in moderation. A serving of Starburst provides calories, carbohydrates, and sugar, with minimal amounts of protein and fat. The candy is gluten-free, but it does contain gelatin, making it unsuitable for vegetarians and vegans.

Controversies

While Starburst is generally well-received, there have been discussions about the health implications of consuming high-sugar candies. Additionally, the use of artificial colors and flavors has raised concerns among some consumers and health advocates.

See Also

• Candy
• Mars, Incorporated
• Fruit-flavored candy
• Chewy candy