Subway (restaurant)
(Redirected from Subway $5 footlong promotion)
Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs), salads, and wraps. It was founded by Fred DeLuca and Peter Buck in 1965 as "Pete's Super Submarines" in Bridgeport, Connecticut. The restaurant was renamed Subway in 1968, and a franchise operation began in 1974 with a second restaurant in Wallingford, Connecticut.
History[edit | edit source]
Subway was founded by 17-year-old Fred DeLuca and financed by a $1,000 loan from friend Peter Buck. The first store was opened in Bridgeport, Connecticut, in 1965. The company began franchising in 1974, with a second restaurant in Wallingford, Connecticut. Subway's rapid growth has made it one of the largest fast food chains in the world.
Menu[edit | edit source]
Subway's menu varies between countries, but it primarily includes:
The company is known for its "Eat Fresh" slogan, which emphasizes the use of fresh ingredients in its products.
Operations[edit | edit source]
Subway operates in over 100 countries, with more than 37,000 locations worldwide. The company is known for its franchise model, which allows individual owners to operate their own Subway restaurants. Subway's headquarters are located in Milford, Connecticut.
Marketing[edit | edit source]
Subway has used various marketing strategies over the years, including the famous "$5 footlong" promotion. The company has also been involved in various sponsorships and partnerships, including sports events and television shows.
Controversies[edit | edit source]
Subway has faced several controversies, including issues related to the nutritional content of its food, marketing practices, and legal disputes with franchisees. Despite these challenges, the company remains a major player in the fast food industry.
See also[edit | edit source]
- List of fast food restaurant chains
- List of submarine sandwich restaurants
- Fred DeLuca
- Peter Buck (entrepreneur)
- Fast food
Related pages[edit | edit source]
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Contributors: Prab R. Tumpati, MD
