Sugar Bear

Introduction

Sugar Bear is a popular advertising mascot and character, primarily known for his association with Post Foods' breakfast cereal, Golden Crisp (formerly known as Super Sugar Crisp). The character has been a staple of American television advertising since the 1960s, and has become a beloved figure in pop culture.

History

Sugar Bear was first introduced in 1964 by the Post Cereal Company. The character was created to promote the company's new cereal, Super Sugar Crisp. The bear was initially depicted as a slow-moving and easy-going character, whose laid-back demeanor was often contrasted with the more energetic and frantic characters that he interacted with in the commercials.

Characterization

Sugar Bear is typically depicted as a smooth-talking, laid-back character, who is always in control of the situation. He is often seen outsmarting his adversaries, usually in pursuit of his beloved cereal. His catchphrase, "Can't get enough of that Golden Crisp," has become synonymous with the character and the cereal he represents.

Influence and Legacy

Over the years, Sugar Bear has become a beloved figure in American pop culture. The character has been referenced in various forms of media, including television shows, movies, and music. Despite changes in advertising trends and the cereal market, Sugar Bear remains a prominent figure in the world of breakfast cereals.

See Also

• Golden Crisp
• Post Cereal Company
• Advertising Mascots

References

• Golden Crisp - History
• Post Cereal Company - Advertising
• Advertising Mascots - Sugar Bear

External Links

• [Official Website of Golden Crisp]
• [Post Cereal Company Official Website]