Sun-Maid

American raisin and dried fruit company

Sun-Maid emblem 2020

Sun-Maid Growers of California is an American agricultural cooperative of raisin growers headquartered in Fresno, California. Founded in 1912, Sun-Maid is one of the world's largest producers and distributors of raisins and other dried fruits. The cooperative is known for its iconic red box packaging and the image of the "Sun-Maid Girl," which has become synonymous with the brand.

History

Sun-Maid 1916

The origins of Sun-Maid date back to the early 20th century when raisin growers in the San Joaquin Valley sought to improve the marketing and distribution of their products. In 1912, a group of these growers formed the California Associated Raisin Company, which later became Sun-Maid Growers of California. The cooperative was established to provide a unified marketing strategy and to ensure fair prices for its members.

The name "Sun-Maid" was adopted in 1915, inspired by the sunny climate of California, which is ideal for drying grapes into raisins. The Sun-Maid Girl, a young woman holding a basket of grapes, was introduced as the brand's logo in 1916. This image was based on a real person, Lorraine Collett, who was discovered drying her hair in the sun.

Products

File:Sun-maid Raisins.JPG

Sun-maid Raisins

Sun-Maid is best known for its raisins, which are made from Thompson Seedless grapes. The cooperative also produces a variety of other dried fruits, including apricots, prunes, figs, and dates. Sun-Maid's products are sold in over 60 countries worldwide, making it a leading brand in the dried fruit industry.

In addition to traditional dried fruits, Sun-Maid has expanded its product line to include yogurt-covered raisins, chocolate-covered raisins, and other snack items. The company continues to innovate with new products to meet changing consumer preferences.

Marketing and Branding

Sun-Maid 1915 logo

Sun-Maid's marketing strategy has focused on the wholesome and natural qualities of its products. The brand's iconic red box and the Sun-Maid Girl have remained central to its identity. Over the years, the logo has undergone several updates, but it has always retained the image of the Sun-Maid Girl.

Sun-Maid brand logo used in 1923

The cooperative has also engaged in various promotional activities, including advertising campaigns, sponsorships, and partnerships with other food brands. Sun-Maid's commitment to quality and sustainability has helped it maintain a strong reputation in the industry.

Operations

Sun-Maid's headquarters and main processing facilities are located in Kingsburg, California, in the heart of the San Joaquin Valley. The cooperative sources its grapes from member growers, who cultivate their vineyards using sustainable farming practices. Sun-Maid is dedicated to supporting its growers and ensuring the long-term viability of the raisin industry.

Related pages

• Raisin
• Dried fruit
• Agricultural cooperative
• San Joaquin Valley

Sun-Maid brand logo 1956