Superior Taste Award

Superior Taste Award

The Superior Taste Award is a prestigious recognition given to food and drink products that have been identified for their outstanding taste quality. This award is bestowed by the International Taste Institute, formerly known as iTQi (International Taste & Quality Institute), based in Brussels, Belgium. The institute is an independent organization composed of chefs and sommeliers who are leaders in their profession, coming from various European culinary or sommeliers associations.

The evaluation process for the Superior Taste Award involves a rigorous and blind taste test by a panel of esteemed judges. These judges assess the products based on several criteria, including the first impression, appearance, smell, texture, flavor, and aftertaste. The products that meet or exceed a certain score are granted the award, which is categorized into three levels based on the number of stars received: one star for a good taste, two stars for a remarkable taste, and three stars for an exceptional taste.

Winning the Superior Taste Award is highly coveted among food and beverage producers as it serves as an independent endorsement of the quality and taste of their products. It not only provides recognition from some of the world's top chefs and sommeliers but also helps in distinguishing the product in a competitive market. The award is open to all food and beverage products, including but not limited to, fresh, frozen, or processed foods, alcoholic and non-alcoholic beverages, and food service products.

The Superior Taste Award has gained international recognition and is considered a benchmark for taste excellence in the food and beverage industry. It attracts entries from companies of all sizes, from small artisan producers to large multinational corporations, looking to validate the taste of their products and leverage the award in their marketing and branding strategies.

Recipients of the Superior Taste Award are entitled to use the award's logo on their product packaging and in their marketing materials, which can significantly enhance the product's visibility and appeal to consumers. The award ceremony is typically held annually, where winners are celebrated and given their certificates and medals.