Supermodel

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Gisele Bundchen2

Lisa Fonssagrives at Paddington Station, London, 1951

Worldwide famous model Margot Hemingway was a guest of the IDF Shekem Company (FL62419504) (cropped)

Elle Macpherson 2011

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Claudia Schiffer Césars 1993

Naomi Campbell 1997

Supermodel is a term used to describe a highly paid fashion model who has gained a worldwide reputation and often a background in haute couture and commercial modeling. The term became prominent in the popular culture of the 1980s and 90s. Supermodels work for top fashion designers and labels, appear on the covers of magazines, and feature in fashion and advertising campaigns. They have a strong presence in the media and are often considered icons of beauty and fashion.

Definition and Characteristics

A supermodel is distinguished from other fashion models by their widespread fame, immense income, and the exclusive contracts they typically secure. The criteria for becoming a supermodel include, but are not limited to, physical attributes, a significant portfolio of high-end fashion work, and a strong brand identity. They often have a global appeal and are known by their first name alone.

History

The term "supermodel" first appeared in the 1940s, but it was not widely used until the 1980s and 1990s, a period often referred to as the "Age of the Supermodels". During this time, models such as Naomi Campbell, Cindy Crawford, Linda Evangelista, Claudia Schiffer, and Christy Turlington were among the most recognizable faces in the world. They were known not just for their work in fashion but also for their appearances in music videos, movies, and the lifestyle they represented.

Impact on Fashion and Culture

Supermodels have a significant impact on fashion trends and the public's perception of beauty and style. They often influence the success of the brands they endorse and help to set standards in the fashion industry. Beyond fashion, supermodels have ventured into acting, business, and philanthropy, using their fame to promote various causes and enterprises.

Criticism and Controversy

The concept of the supermodel has been subject to criticism and controversy, particularly regarding the promotion of unrealistic standards of beauty, the perpetuation of a narrow definition of attractiveness, and the impact on the self-image and health of young women and men. The industry's emphasis on youth, thinness, and specific body types has been criticized for encouraging unhealthy behaviors.

Evolution

In recent years, the definition of a supermodel has evolved to include not only those who have achieved fame and success in traditional media but also those who have utilized social media platforms to build their brands and followings. This new generation of supermodels includes figures such as Kendall Jenner and Gigi Hadid, who have leveraged their online presence to secure modeling contracts and endorsements.

See Also

• Fashion Model
• Haute Couture
• Fashion Photography
• Fashion Designer

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