The Great Root Bear

A & W Root Beer sign, Wittenberg, Wisconsin LCCN2017709548

The Great Root Bear is the mascot for A&W Restaurants' line of root beer products. The character is a brown bear who wears a red sweater with the A&W logo on it. The Great Root Bear is also known as "Rooty" in some regions.

History

The Great Root Bear was introduced in Canada in 1974 as part of a marketing campaign to promote A&W's root beer. The character quickly became popular and was adopted by A&W locations in the United States and other countries. The bear was created to appeal to families and children, and it has been featured in various advertisements, merchandise, and promotional materials over the years.

Character Design

The Great Root Bear is depicted as a friendly and approachable bear, often seen enjoying a mug of A&W root beer. The character's design includes a red sweater with the A&W logo prominently displayed on the front. The bear's cheerful demeanor and association with the A&W brand have made it an enduring symbol of the company.

Marketing Campaigns

The Great Root Bear has been featured in numerous marketing campaigns since its introduction. These campaigns often highlight the bear's love for A&W root beer and its role as a family-friendly mascot. The character has appeared in television commercials, print advertisements, and online media. In some regions, the bear is also known as "Rooty," and this name is used interchangeably with The Great Root Bear.

Cultural Impact

The Great Root Bear has become an iconic figure in the world of fast food and beverages. Its popularity has led to the creation of various merchandise items, including toys, clothing, and collectibles. The character's association with A&W root beer has helped to reinforce the brand's identity and appeal to a broad audience.

See Also

• A&W Restaurants
• Root beer
• Mascot
• Fast food