The Laughing Cow

The Laughing Cow

The Laughing Cow (French: La vache qui rit) is a popular brand of processed cheese products made by Fromageries Bel, a multinational corporation based in France. The brand is known for its distinctive logo, a red and white cow with a jovial expression, wearing hoop earrings and a box of the product around its neck.

History

The Laughing Cow was first introduced in 1921 by Léon Bel, a French cheesemaker. The brand's name and logo were inspired by a series of sketches of laughing cows that Bel saw during World War I. The Laughing Cow was one of the first brands to use aluminum foil packaging, which helped to preserve the cheese and extend its shelf life.

Products

The Laughing Cow's product range includes a variety of processed cheese products, such as cheese wedges, cheese dippers, and cheese cubes. The brand's signature product is the cheese wedge, which is available in several flavors, including original, light, and French onion.

Marketing

The Laughing Cow's marketing strategy has focused on promoting the brand as a fun and convenient snack option. The brand's advertisements often feature the Laughing Cow character in humorous situations, and the brand's slogan, "Have you laughed today?", encourages consumers to enjoy the simple pleasures in life.

Global Presence

The Laughing Cow is sold in over 120 countries worldwide, making it one of the most widely distributed cheese brands in the world. The brand's global success can be attributed to its universal appeal and its ability to adapt to different cultural tastes and preferences.

See Also

• Fromageries Bel
• Processed Cheese
• Cheese Wedge

References

• The Laughing Cow official website
• Fromageries Bel corporate website
• "The Laughing Cow: A Century of Cheesy Delight", Cheese Connoisseur Magazine

External Links

• The Laughing Cow official website
• Fromageries Bel corporate website