Think Gum

Think Gum is a type of chewing gum that is marketed as a cognitive enhancer. It was developed by Matt Davidson, a graduate of Stanford University, with the aim of improving memory and concentration. The gum contains a blend of herbal ingredients that are believed to enhance cognitive function.

History

Think Gum was first introduced to the market in 2007 by Matt Davidson. Davidson, a biochemist by training, developed the gum while studying at Stanford University. He was inspired by research showing that chewing gum can improve cognitive performance, and decided to enhance this effect by adding a blend of herbal ingredients to the gum.

Ingredients

Think Gum contains a blend of eight herbal ingredients: peppermint, rosemary, cinnamon, gingko biloba, guarana, bacopa, vinpocetine, and skullcap. These ingredients were chosen for their purported cognitive-enhancing effects. For example, peppermint is believed to improve concentration, while gingko biloba is thought to enhance memory.

Effectiveness

The effectiveness of Think Gum has been the subject of several scientific studies. A study conducted at Stanford University found that students who chewed Think Gum performed 25% better on memory tests than those who did not. However, other studies have found no significant difference in cognitive performance between those who chew Think Gum and those who chew regular gum.

Criticism

Despite its popularity, Think Gum has been criticized for its lack of FDA approval and for the lack of scientific evidence supporting the cognitive-enhancing effects of its ingredients. Some critics also argue that the gum's effects could be due to the placebo effect rather than the herbal ingredients.

See also

• Nootropics
• Cognitive enhancement
• Herbal medicine