Trident (gum)

Introduction

Trident (gum) is a popular brand of chewing gum that has been in existence since the 1960s. It is known for its variety of flavors and its sugar-free options. The brand is owned by Mondelez International, a multinational food and beverage company.

History

Trident (gum) was first introduced in the United States in 1964 by the American Chicle Company, which was later acquired by Warner-Lambert. In 2000, Warner-Lambert was bought by Pfizer, and then in 2002, the Trident brand was sold to Cadbury Schweppes. Cadbury Schweppes later demerged its candy business, which was then acquired by Mondelez International in 2010.

Varieties

Trident (gum) offers a wide range of flavors, including peppermint, spearmint, cinnamon, and tropical twist. The brand also offers a line of sugar-free gums, which are marketed as being beneficial for dental health. In addition to its standard gum, Trident also produces a line of gum called Trident Layers, which features a layer of a different flavor in the middle of the gum.

Marketing and Advertising

Trident (gum) has been known for its innovative and humorous advertising campaigns. The brand's tagline, "The Great Taste that is Good for Your Teeth," emphasizes its sugar-free options and their potential dental benefits. Trident has also used celebrity endorsements in its advertising, including popular musicians and actors.

Health Benefits

Trident (gum) is sugar-free and contains xylitol, a sugar alcohol that can help prevent tooth decay. Chewing Trident gum after meals can help clean and protect teeth by increasing saliva flow, which helps neutralize and wash away harmful acids produced by bacteria in the mouth.

Conclusion

Trident (gum) has been a staple in the chewing gum industry for over half a century. Its wide variety of flavors, sugar-free options, and innovative marketing strategies have made it a favorite among consumers worldwide.

See Also

• Mondelez International
• Chewing gum
• Sugar-free gum
• Xylitol

References

• Trident (gum) Official Website
• Mondelez International Official Website