Trident gum

Trident Gum is a brand of sugar-free chewing gum produced by the American company Cadbury. It was introduced in 1964 as one of the first patented sugarless gum, and has since been sold worldwide.

History

Trident Gum was first developed in 1960 by Edward Kassab, a confectioner and inventor. He sought to create a sugar-free gum that would not contribute to tooth decay. The product was patented in 1964 and was the first of its kind to be sold in the United States. The name "Trident" comes from the three enzymes used in its original formulation, which were intended to combat tooth decay.

Product Line

Trident Gum comes in a variety of flavors, including Spearmint, Peppermint, Cinnamon, and Tropical Twist. Each pack contains 14 pieces of gum. The gum is known for its long-lasting flavor and its dental benefits, as it contains xylitol, a sugar substitute that can help prevent cavities.

Marketing and Advertising

Trident Gum has been marketed with the slogan "The Great Taste that is Good for Your Teeth." The brand has also been associated with various advertising campaigns, including the "Four out of Five Dentists Recommend Trident" campaign, which began in the 1970s.

Health Benefits

Chewing Trident Gum can help maintain oral health. The gum's xylitol content can help prevent tooth decay by reducing the amount of harmful bacteria in the mouth. Additionally, chewing gum can stimulate saliva production, which can help neutralize acids and wash away food particles.

See Also

• List of chewing gum brands
• Cadbury
• Sugar-free gum
• Xylitol