Trump Vodka
Trump Vodka was an American brand of vodka produced by The Trump Organization at the direction of American businessman and former president of the United States, Donald Trump. The brand was launched in the United States in 2005, but ceased production in 2011 due to lack of profitability.
History[edit | edit source]
Trump Vodka was introduced in 2005 by Donald Trump in partnership with Drinks Americas. The brand was marketed with the slogan "Success Distilled", reflecting Trump's persona and brand image. The vodka was produced at a distillery in the Netherlands and was made from European wheat.
Despite initial high expectations and aggressive marketing, Trump Vodka failed to meet sales projections and was discontinued in 2011. The brand faced stiff competition in the premium vodka market, and its high price point was a barrier to widespread adoption.
Product[edit | edit source]
Trump Vodka was a premium vodka, distilled five times from European wheat. It was known for its distinctive packaging, which featured a gold and black label with the Trump family crest. The vodka was available in a standard 750ml bottle, as well as a limited edition 'Trump Gold' bottle.
Reception[edit | edit source]
The reception to Trump Vodka was mixed. While some praised the vodka for its smooth taste and premium packaging, others criticized it as overpriced and underwhelming. The brand's association with Donald Trump was also a point of contention, with some consumers drawn to the brand because of its association with the Trump name, and others avoiding it for the same reason.
Legacy[edit | edit source]
Despite its short lifespan, Trump Vodka has left a lasting legacy. It is often cited as an example of celebrity-branded products that failed to meet expectations. The brand's failure has also been used as a case study in business and marketing courses.
See also[edit | edit source]
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Contributors: Prab R. Tumpati, MD
