Trung Nguyên

Trung Nguyên is a Vietnamese multinational corporation and coffee company that produces, processes and distributes coffee products. The company was established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, in the Central Highlands of Vietnam. Trung Nguyên is known for its introduction of the G7 brand of instant coffee.

History

Trung Nguyên was founded by Dang Le Nguyen Vu and his then-wife, Le Hoang Diep Thao, in 1996. The company started as a small business in Buôn Ma Thuột, processing only a few tons of coffee per year. In 2000, Trung Nguyên launched the G7 instant coffee product, which has since become a popular brand in Vietnam and many other countries.

Products

Trung Nguyên's product range includes roasted coffee, instant coffee, and coffee beans. The company's most famous product is the G7 instant coffee, which is available in several varieties, including 3-in-1, 2-in-1, black, and cappuccino. Trung Nguyên also produces a range of other coffee products, such as Legend coffee, Creative coffee, and Premium coffee.

Distribution

Trung Nguyên's products are distributed in over 60 countries worldwide. The company has a strong presence in Asia, Europe, and North America, and is expanding its market in Africa and South America. Trung Nguyên also operates a chain of coffee shops in Vietnam and other countries, known as Trung Nguyên Coffee shops.

See also

• Vietnamese coffee
• Coffee production in Vietnam
• List of coffee companies