Um Bongo

Um Bongo

Um Bongo packaging

Um Bongo is a popular fruit juice drink that was originally produced in the United Kingdom by Nestlé and later by Gerber Juice Company. It is known for its catchy advertising jingle and vibrant packaging, which features a variety of jungle animals. The drink is primarily marketed towards children and is recognized for its unique blend of tropical fruit flavors.

History

Um Bongo was first introduced in the UK in 1983. The drink quickly gained popularity due to its memorable advertising campaign, which included a catchy jingle with the lyrics "Um Bongo, Um Bongo, they drink it in the Congo." The advertisement featured animated jungle animals and was designed to appeal to a young audience.

The original formulation of Um Bongo included a mix of exotic fruit juices such as orange, lemon, pineapple, passion fruit, and mango. Over the years, the recipe has been modified, and different versions of the drink have been introduced in various markets.

Marketing and Advertising

The advertising campaign for Um Bongo was a significant factor in its early success. The jingle and animated commercials created a strong brand identity that resonated with children and parents alike. The use of colorful and playful imagery helped establish Um Bongo as a fun and exciting beverage choice.

In addition to television commercials, Um Bongo was promoted through various marketing channels, including print advertisements and in-store promotions. The brand's distinctive packaging, featuring bright colors and jungle-themed graphics, further reinforced its appeal to a young demographic.

Product Variations

Over the years, Um Bongo has been available in several different formulations and packaging options. While the original drink was sold in cartons, later versions have been offered in plastic bottles and tetra packs. The flavor profile has also evolved, with some versions including additional fruit juices or reduced sugar content to meet changing consumer preferences.

International Presence

Although Um Bongo originated in the UK, it has been marketed in various countries around the world. In some regions, the drink is known by different names or features slightly altered recipes to suit local tastes. Despite these variations, the core branding and marketing elements remain consistent, emphasizing the drink's fun and fruity nature.

Cultural Impact

Um Bongo has left a lasting impression on popular culture, particularly in the UK. The jingle and advertising campaign are often remembered fondly by those who grew up in the 1980s and 1990s. The phrase "they drink it in the Congo" has become a part of the cultural lexicon, often used humorously or nostalgically.

Um Bongo advertisement

Related Pages

• Fruit juice
• Nestlé
• Advertising
• Beverage industry