Weight Wins
| File:WWLogoColourSmall.png | |
| Type of business | Private |
|---|---|
| Founded | London, UK |
| Headquarters | , |
| Area served | International |
| Founder(s) | Winton G. Rossiter |
| Services | Weight loss/diet rewards |
| URL | www.weightwins.com |
| Launched | 2008 |
Weight Wins is a UK weight loss business which has developed and commercialised the concept of personal contracts for weight loss. The company has attracted attention from UK and international media for its 'Pounds for Pounds' weight loss programme and for operating the first trial by the UK's National Health Service (NHS) of a weight loss incentive programme.[1][2][3][4][5][6] The diet rewards sector addresses the specific problem of overweight and obesity. As with many commercial diet plans, there is no good evidence it is helpful or cost-effective.[7]
History[edit | edit source]
Weight Wins' was first devised in 2007 following a UK-wide consumer survey. The initial scheme was developed and trialled as the 'Pounds for Pounds' programme over a three-month period from September to December 2007, with a maximum weight loss target of 15 lbs.[6]
See also[edit | edit source]
References[edit | edit source]
- ↑ Goddard, Sophie. "Getting paid to diet. REALLY?". Cosmopolitan UK. Retrieved 2012-03-31.
- ↑ Hollis, Liz. "A pound for a pound". Prospect Magazine. Retrieved 2012-03-31.
- ↑
- ↑
- ↑
- ↑ 6.0 6.1 Willey, Jo. "NHS to offer fat people £425 to shed the pounds". Express UK. Retrieved 2012-03-31.
- ↑
External links[edit | edit source]
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