Winterfresh

Winterfresh is a brand of chewing gum produced by the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in 1994, Winterfresh is known for its distinctive cool mint flavor and is marketed as a gum that provides long-lasting fresh breath.

History

Winterfresh was launched in 1994 as a new flavor in Wrigley's line of chewing gums. It was introduced to provide consumers with a refreshing alternative to the traditional mint flavors available at the time. The brand quickly gained popularity due to its unique taste and effective breath-freshening properties.

Product Description

Winterfresh gum is characterized by its cool, minty flavor, which is designed to provide a refreshing and invigorating chewing experience. The gum is typically sold in packs of individually wrapped sticks or pellets. The packaging often features a blue color scheme, which is intended to evoke the cool, refreshing sensation associated with the gum.

Marketing and Advertising

Winterfresh has been marketed with various advertising campaigns over the years. One of the most notable campaigns featured the slogan "Icy Cool Breath That Lasts." The advertisements often emphasize the gum's ability to provide long-lasting fresh breath, making it a popular choice for consumers seeking a reliable breath freshener.

Ingredients

The ingredients in Winterfresh gum typically include:

• Sugar
• Gum base
• Corn syrup
• Natural and artificial flavors
• Glycerol
• Aspartame
• Mannitol
• Acesulfame K
• Soy lecithin
• BHT (to maintain freshness)
• Blue 1 Lake

Health Considerations

As with most chewing gums, Winterfresh should be consumed in moderation. The gum contains artificial sweeteners such as aspartame and acesulfame K, which some consumers may wish to avoid. Additionally, excessive chewing of gum can lead to jaw discomfort or dental issues.

Related Products

Winterfresh is part of Wrigley's extensive line of chewing gums, which includes other popular brands such as Juicy Fruit, Doublemint, and Big Red. Each of these brands offers a unique flavor profile and is marketed to different consumer preferences.

See Also

• Wrigley's
• Chewing gum
• Mars, Incorporated
• Juicy Fruit
• Doublemint
• Big Red