XXXX Gold

XXXX_Gold_bottle_cap_

Australian beer brand

Former names
Alternative names
Etymology
Hotel chain
Preceded by
Surpassed by
Status

XXXX Gold is a popular Australian beer brand produced by Castlemaine Perkins, a subsidiary of Lion Nathan. It is a mid-strength lager with an alcohol by volume (ABV) of 3.5%. XXXX Gold was introduced in 1991 and has since become one of the best-selling beers in Australia.

History

The XXXX brand has a long history in Australia, with its origins dating back to 1878 when the Castlemaine Brewery was established in Brisbane, Queensland. The name "XXXX" was chosen to signify the high quality of the beer, with each "X" representing a level of quality. XXXX Gold was introduced as a mid-strength alternative to the full-strength XXXX Bitter, catering to consumers who preferred a lighter beer.

Production

XXXX Gold is brewed using a blend of premium barley, hops, and water sourced from the local region. The brewing process involves traditional methods combined with modern technology to ensure consistency and quality. The beer undergoes a controlled fermentation process, resulting in its distinctive golden color and smooth taste.

Marketing and Popularity

XXXX Gold has been marketed extensively in Australia, with advertising campaigns focusing on its refreshing taste and suitability for the Australian climate. The brand has sponsored various sporting events and teams, including the Queensland Maroons in the State of Origin series and the XXXX Island promotional campaign.

The beer's popularity is reflected in its sales figures, consistently ranking among the top-selling beers in Australia. XXXX Gold is available in various packaging options, including bottles, cans, and kegs, making it accessible to a wide range of consumers.

Variants

In addition to the standard XXXX Gold, Castlemaine Perkins has introduced several variants over the years, including:

• XXXX Gold Pale Ale
• XXXX Gold Australian Pale Ale

See also

• Beer in Australia
• Castlemaine Perkins
• Lion Nathan
• Lager