Zombies, Run!

Zombies Run, exhibit at the British Library 2023

Zombies, Run! is a mobile app developed and published by Six to Start and Naomi Alderman. Launched in 2012, it combines running with a zombie apocalypse storytelling and gamification to motivate players to exercise. The app is available on iOS and Android platforms and has gained a significant following for its innovative approach to fitness and narrative.

Gameplay

In Zombies, Run!, players assume the role of Runner 5, a survivor of the zombie apocalypse who must run to gather supplies, rescue other survivors, and uncover the mystery behind the outbreak. The game uses the player's GPS location and speed, or the accelerometer on a treadmill, to track their running progress. As players run, they listen to a series of audio missions that blend music from their own playlists with the game's narrative. The story unfolds through audio recordings and voice-overs, interspersed with zombie chases that require players to increase their speed to evade capture.

The app features a wide range of missions, including the main story, side missions, and special events, offering players a rich narrative experience. Players can also build and upgrade their own virtual base within the app, enhancing the gamification aspect and providing additional motivation to continue exercising.

Development

Zombies, Run! was created by Six to Start and novelist Naomi Alderman. The idea was conceived as a way to gamify exercise and make running more engaging and enjoyable. The project was initially funded through a Kickstarter campaign in 2011, where it exceeded its funding goal, demonstrating significant interest in the concept.

The development team focused on creating a compelling story that would motivate players to keep running. They incorporated elements of horror, science fiction, and adventure to craft an immersive world that players could become invested in. The app's success has led to several updates and expansions, adding new stories, features, and challenges to keep the content fresh and engaging for its community.

Reception

Zombies, Run! has received positive reviews from both users and critics. It has been praised for its innovative integration of storytelling and exercise, its high-quality production values, and its ability to motivate players to exercise regularly. The app has also been recognized for its inclusive and diverse cast of characters, which has helped to broaden its appeal.

The game has built a dedicated fan base, with many players sharing their experiences and success stories online. It has also inspired real-world running groups and events, further testament to its impact on the running and fitness community.

Impact on Fitness and Gaming

Zombies, Run! represents a significant development in the intersection of fitness, gaming, and storytelling. By leveraging the motivational power of narrative and the immersive qualities of games, it has introduced a novel approach to exercise that appeals to a wide audience, including those who may not typically enjoy traditional forms of exercise.

The app's success has sparked interest in similar gamified fitness experiences, leading to the development of other apps and games that seek to make exercise more engaging through storytelling and interactive elements.

See Also

• Exergaming
• Mobile game
• Interactive storytelling
• Fitness app