Anchor (brand)

Anchor is a well-known brand that specializes in the production of dairy products. The brand is owned by the Fonterra Co-operative Group, a New Zealand-based multinational dairy company. Anchor's product range includes milk, cheese, butter, and yogurt, among others.

History

The Anchor brand was established in the late 19th century by Henry Reynolds, an English immigrant to New Zealand. Reynolds started a butter factory in 1886 and chose the name 'Anchor' as a symbol of stability and strength. The brand quickly gained popularity, and by the early 20th century, Anchor butter was being exported to the United Kingdom and other parts of the world.

In 2001, the Anchor brand became a part of the Fonterra Co-operative Group, following the merger of several New Zealand dairy companies.

Products

Anchor offers a wide range of dairy products. These include:

• Milk: Anchor provides a variety of milk products, including whole milk, skimmed milk, and flavored milk. The brand is known for its high-quality, fresh milk, sourced from New Zealand's grass-fed cows.

• Cheese: Anchor's cheese range includes cheddar, mozzarella, and cream cheese. The brand also offers specialty cheeses, such as gouda and camembert.

• Butter: Anchor is perhaps best known for its butter, which is made from 100% pure New Zealand milk. The butter is available in salted and unsalted varieties.

• Yogurt: Anchor's yogurt products include natural yogurt, Greek yogurt, and flavored yogurt. The brand also offers a range of probiotic yogurts.

Market Presence

Today, Anchor products are available in over 70 countries worldwide. The brand has a particularly strong presence in the Asia-Pacific region, including markets such as China, Malaysia, and the Philippines.

See Also

• Fonterra Co-operative Group
• Dairy industry in New Zealand
• List of dairy product companies in New Zealand

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