August Storck

August Storck

August Storck is a German confectionery company that was founded in 1903 by August Storck in Werther, Germany. The company is known for producing a wide range of confectionery products, including chocolates, toffees, and candies.

History

August Storck started his confectionery business in 1903 in the small town of Werther, Germany. He began by producing traditional German candies, such as Werther's Original, which is still one of the company's most popular products today.

Over the years, Storck expanded his business and introduced new products to the market. In the 1950s, the company launched Merci, a brand of assorted chocolates that quickly gained popularity both in Germany and internationally.

In the following decades, Storck continued to innovate and introduce new confectionery products. In 1981, they introduced Toffifee, a unique combination of caramel, hazelnut, nougat, and chocolate. Toffifee became a huge success and is now sold in over 100 countries worldwide.

Products

August Storck offers a wide range of confectionery products that cater to different tastes and preferences. Some of their most popular products include:

• Werther's Original: A classic caramel candy that is known for its smooth and creamy texture.

• Merci: An assortment of fine European chocolates, available in various flavors and packaging sizes.

• Toffifee: A delicious combination of caramel, hazelnut, nougat, and chocolate, all in one bite-sized treat.

• Riesen: Chewy chocolate caramel candies that are perfect for chocolate lovers.

• Knoppers: A unique snack bar made with layers of crispy wafers, milk chocolate, and hazelnut cream.

Awards and Recognition

August Storck's commitment to quality and innovation has been recognized with numerous awards over the years. Some of the notable awards include:

• German Brand Award: August Storck has received this prestigious award multiple times for their outstanding brand management and marketing strategies.

• DLG Gold Medal: Many of Storck's products, including Werther's Original and Toffifee, have been awarded the DLG Gold Medal for their exceptional taste and quality.