August Zang

August Zang (1807–1888) was an Austrian entrepreneur, artillery officer, and journalist. He is best known for founding the Viennese bakery in Paris, which introduced the croissant to France and popularized Viennese-style baked goods.

Early Life[edit | edit source]

August Zang was born in Vienna, Austria, in 1807. He pursued a career in the military and became an artillery officer in the Austrian army. His military background provided him with the discipline and organizational skills that would later benefit his entrepreneurial ventures.

Career in Journalism[edit | edit source]

After his military service, Zang turned to journalism. He founded the influential newspaper Die Presse in Vienna in 1848. Die Presse played a significant role in the political landscape of Austria during the 19th century, providing a platform for liberal ideas and contributing to the development of the Austrian press.

The Viennese Bakery in Paris[edit | edit source]

In the 1830s, Zang moved to Paris, where he established the Boulangerie Viennoise (Viennese Bakery) on Rue de Richelieu. The bakery quickly gained popularity for its unique offerings, including the croissant, which was inspired by the Austrian kipferl. Zang's bakery introduced Parisians to a variety of Viennese baked goods, such as the pain viennois and the brioche.

Legacy[edit | edit source]

August Zang's influence on French baking cannot be overstated. The croissant, in particular, became a staple of French cuisine and is now enjoyed worldwide. Zang's entrepreneurial spirit and innovative approach to baking left a lasting impact on the culinary world.