Bahlsen

Error creating thumbnail:

Logo TBF WBM M pos RGB

Bahlsen is a German food company based in Hanover. It is famous for its production of biscuits and cookies. The company was founded in 1889 by Hermann Bahlsen as the "Hannoversche Cakesfabrik H. Bahlsen". Bahlsen is a key player in the European sweet biscuit market and has become synonymous with quality biscuit production, leveraging both tradition and innovation in its manufacturing processes.

History

The history of Bahlsen begins in 1889 when Hermann Bahlsen, a young entrepreneur, founded the company in Hanover, Germany. Bahlsen introduced the Leibniz Cakes named after the philosopher and mathematician Gottfried Wilhelm Leibniz, which quickly became a popular snack in Germany and beyond. The company's success was not only due to the quality of its products but also to Hermann Bahlsen's innovative marketing strategies and his pioneering use of brand advertising.

During the 20th century, Bahlsen expanded its operations beyond Germany, establishing a presence in various European countries and the United States. The company also diversified its product range, introducing a variety of new biscuits and cookies, including the famous Choco Leibniz biscuits, which feature a slab of chocolate on top of the biscuit.

Products

Bahlsen's product range includes a variety of biscuits and cookies, such as the original Leibniz butter biscuits, Choco Leibniz, Hit cookies, and many seasonal items. The company prides itself on using high-quality ingredients and has committed to sustainability and environmentally friendly practices in its production processes.

Sustainability

In recent years, Bahlsen has focused on sustainability, aiming to reduce its environmental impact. This includes initiatives to reduce energy consumption, minimize waste, and source ingredients sustainably. The company has also committed to making its packaging more environmentally friendly.

Controversies

Like many companies with a long history, Bahlsen has faced controversies. One such controversy involved the company's forced labor use during World War II. Bahlsen has acknowledged this part of its history and has taken steps to address it, including participating in compensation programs for forced laborers.

Conclusion

Bahlsen remains a family-owned company, now in its fourth generation, and continues to be a leading name in the biscuit and cookie market. With a commitment to quality, innovation, and sustainability, Bahlsen looks to the future while honoring its rich history.