Balance bar

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The Balance Bar Logo, 2012

Balance Bar is a prominent brand known for its line of nutritional energy bars. The foundation of these bars is the 40-30-30 dietary principle, emphasizing a balanced diet comprising 40% carbohydrates, 30% proteins, and 30% fats.

History[edit | edit source]

The brand made its debut in the health and wellness market in 1992. Its unique selling proposition, the 40-30-30 dietary principle, was heavily influenced by the nutritional philosophy introduced by Dr. Barry Sears, a notable biochemist.

40-30-30 Dietary Principle[edit | edit source]

Dr. Barry Sears popularized the concept of the 40-30-30 nutritional balance. This dietary principle is centered around the belief that one's diet should consist of 40% carbohydrates, 30% protein, and 30% dietary fat. Dr. Sears later expanded upon this concept in his series of Zone diet books, emphasizing the importance of a balanced intake of macronutrients for optimal health.

Product Line[edit | edit source]

Since its inception, Balance Bar has developed an extensive range of products to cater to various dietary needs and preferences:

  • Balance bar: The original product, encapsulating the essence of the 40-30-30 philosophy.
  • Balance gold: An enhanced version offering a rich taste experience.
  • Balance trail mix: A mix incorporating various nuts and fruits, ideal for those on the move.
  • Balance plus: An advanced formula with added nutrients.
  • Balance carbWell: Formulated for those monitoring their carbohydrate intake.
  • Balance gold crunch: A crunchy delight with a 40-30-30 nutritional profile.
  • Balance outdoor: Designed for outdoor enthusiasts, providing sustained energy.
  • Balance organic: Made with 100% organic ingredients.
  • Balance 100 calories: A controlled calorie intake option, perfect for calorie-conscious individuals.
  • Balance bare: A minimalist approach, focusing on raw and natural ingredients.
  • 40-30-30 balance drink mix: A beverage mix that upholds the same nutritional balance philosophy.

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References[edit | edit source]


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Contributors: Prab R. Tumpati, MD