PowerBar

PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Mike McCollum, in his kitchen with Maxwell's girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley.

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.

External links[edit | edit source]

PowerBar USA and Global website
PowerBar founder collapses from the San Francisco Chronicle, March 20, 2004
Mike McCollum Board Member

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