Odwalla
American health food company
Odwalla Inc. was an American health food company that produced fruit juice, smoothies, and food bars. The company was founded in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett in Santa Cruz, California. Odwalla's products were known for their use of fresh, high-quality ingredients and were distributed throughout the United States.
History[edit | edit source]
Odwalla was established in 1980, initially selling fresh orange juice to local stores. The company quickly expanded its product line to include a variety of fruit and vegetable juices, as well as smoothies and food bars. In 1996, Odwalla faced a significant challenge when an outbreak of Escherichia coli O157:H7 was linked to its unpasteurized apple juice, resulting in a recall and a shift to pasteurization for its juice products.
In 2001, Odwalla was acquired by The Coca-Cola Company, which helped expand its distribution network and product offerings. Despite its success, Odwalla faced increasing competition in the health food market. In 2020, The Coca-Cola Company announced that it would discontinue the Odwalla brand, citing declining sales and changing consumer preferences. The brand was officially discontinued in 2021.
Products[edit | edit source]
Odwalla's product line included a variety of fruit and vegetable juices, smoothies, and food bars. Some of the popular flavors included:
Controversies[edit | edit source]
In 1996, Odwalla was involved in a major foodborne illness outbreak when several people were infected with Escherichia coli O157:H7 after consuming its unpasteurized apple juice. The outbreak resulted in one death and numerous illnesses. Following the incident, Odwalla implemented pasteurization for its juice products to ensure safety.
See also[edit | edit source]
References[edit | edit source]
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