RimZim

RimZim

Type	Carbonated beverage
Manufacturer	Coca-Cola
Country of origin	India
Introduced	1970s
Colour	Dark brown
Flavour	Spicy
Related products	Coca-Cola, Thums Up

RimZim is a brand of spicy carbonated beverage originally introduced in the 1970s in India. It is known for its distinctive dark brown color and unique spice-infused flavor, which sets it apart from traditional soft drinks. RimZim was acquired by Coca-Cola in 1993 when the company entered the Indian market and took over local brands including Thums Up, Limca, and Gold Spot.

History

RimZim was launched in the 1970s by a local Indian company. It quickly gained popularity due to its unique taste, which appealed to the local palate that favors spicy and bold flavors. In the early 1990s, as part of its strategy to capture the Indian soft drink market, Coca-Cola acquired RimZim along with several other popular Indian beverage brands.

Product description

RimZim's flavor is primarily characterized by its spice mix that includes ingredients like cumin and other traditional Indian spices. This makes it particularly popular during the hot summer months as a refreshing yet spicy alternative to regular soft drinks.

Market

Since its acquisition, RimZim has been marketed by Coca-Cola alongside its other products but maintains a niche market due to its unique flavor profile. It is especially popular in certain regions of India where spicy flavors are preferred.

Cultural significance

RimZim holds a nostalgic value among Indian consumers who grew up drinking it. It is often associated with memories of summer and is considered a classic Indian soft drink.

See also

• List of soft drinks by country
• Indian cuisine
• Coca-Cola brands