Limca

Limca is a carbonated soft drink that is primarily sold in India. It is a lemon and lime flavored beverage that has been a popular choice among consumers since its introduction in 1977. The drink is currently owned by The Coca-Cola Company.

History

Limca was originally introduced by Parle Agro, an Indian company known for its range of beverages and snacks. The brand was created by Ramesh Chauhan, who is also credited with the creation of other popular Indian beverages such as Thums Up and Gold Spot. In 1993, Parle Agro sold Limca, along with Thums Up and Gold Spot, to The Coca-Cola Company.

Ingredients

The primary ingredients of Limca include:

• Carbonated water
• Sugar
• Acidity regulators (E330, E331)
• Natural flavors
• Preservatives (E211, E224)
• Antioxidants (E300)

Variants

Over the years, Limca has introduced several variants to cater to different consumer preferences. These include:

• Limca Lemon
• Limca Lime
• Limca Diet

Marketing and Advertising

Limca has been marketed with various slogans and advertising campaigns over the years. One of the most memorable slogans is "Fresh Ho Jao," which translates to "Get Refreshed." The brand has also been endorsed by several Indian celebrities, including Sushant Singh Rajput and Deepika Padukone.

Cultural Impact

Limca has a significant cultural impact in India. It is often associated with summer and is a popular choice for quenching thirst in the hot Indian climate. The drink is also a common feature at social gatherings and celebrations.

Availability

While Limca is primarily available in India, it is also sold in other countries with significant Indian populations, such as the United States, Canada, and the United Kingdom.

See Also

• Thums Up
• Gold Spot
• Parle Agro
• The Coca-Cola Company