Beverly (drink)

Beverly is a non-alcoholic carbonated beverage that was produced by The Coca-Cola Company for the Italian market. It was introduced in 1969 and discontinued in 2009. Beverly is notable for its distinctly bitter flavor, which is often surprising to those trying it for the first time. Despite its discontinuation, it remains a popular topic of discussion due to its unique taste and its availability at the World of Coca-Cola tasting stations.

History

Beverly was introduced by The Coca-Cola Company in 1969 as a non-alcoholic aperitif. The drink was marketed as a sophisticated and adult beverage that could be enjoyed before meals. It was primarily sold in Italy, where bitter aperitifs are a common part of the dining culture.

Despite its unique flavor and marketing, Beverly was not a commercial success and was discontinued in 2009. However, the beverage has gained a cult following due to its availability at the World of Coca-Cola tasting stations in Atlanta, Georgia, and Las Vegas, Nevada.

Flavor

Beverly is known for its distinctly bitter flavor. This is a characteristic of many aperitifs, which are intended to stimulate the appetite before meals. The flavor is often described as being similar to that of grapefruit rind or bitter herbs.

While the bitter flavor is appreciated by some, it is often surprising to those trying Beverly for the first time. This has led to a number of online videos and articles documenting people's reactions to tasting the beverage.

Legacy

Despite its discontinuation, Beverly continues to be a popular topic of discussion due to its unique flavor and its availability at the World of Coca-Cola tasting stations. These stations allow visitors to sample a variety of Coca-Cola products from around the world, with Beverly often being highlighted due to its distinctive taste.

In addition to its presence at the World of Coca-Cola, Beverly has also been featured in a number of online articles and videos, further contributing to its cult status.

See also

• List of defunct consumer brands
• List of Coca-Cola brands