Matte Leão

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Matte Leão is a popular beverage brand in Brazil, known for its production of yerba mate based drinks. The brand was established in 1901 and has since become a staple in Brazilian households.

History[edit]

Matte Leão was founded by Agostinho Ermelino de Leão Junior in Curitiba, the capital city of the Brazilian state of Paraná. The company initially started as a small family business, selling roasted yerba mate leaves in local markets. Over the years, Matte Leão expanded its product line to include ready-to-drink beverages and tea bags, becoming a leading brand in the Brazilian beverage market.

Products[edit]

Matte Leão offers a variety of yerba mate-based products, including:

  • Traditional Matte Leão: This is the original product of the brand, consisting of roasted yerba mate leaves. It is typically prepared by steeping the leaves in hot water, similar to the preparation of tea.
  • Ready-to-Drink Matte Leão: This product line includes pre-brewed yerba mate drinks, available in both sweetened and unsweetened versions. These beverages are often consumed cold, making them a popular choice for the hot Brazilian climate.
  • Matte Leão Tea Bags: For those who prefer the convenience of tea bags, Matte Leão offers yerba mate in this format as well. The tea bags are available in several flavors, including traditional, lemon, and peach.

Acquisition by The Coca-Cola Company[edit]

In 2007, Matte Leão was acquired by The Coca-Cola Company, one of the world's largest beverage companies. This acquisition has allowed Matte Leão to expand its distribution, making its products available in more regions across Brazil and internationally.

Cultural Significance[edit]

Matte Leão is more than just a beverage brand in Brazil; it is a part of the country's cultural identity. The consumption of yerba mate is a traditional practice in Brazil, particularly in the southern regions of the country. Matte Leão, with its long history and wide range of products, has played a significant role in maintaining this tradition.

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