Cappy (juice)

Cappy (Juice)

Cappy Juice Logo

Cappy is a brand of fruit juices and fruit-flavored drinks that is owned by The Coca-Cola Company. The brand is known for its wide range of flavors and its presence in various international markets. Cappy products are marketed as refreshing beverages made from high-quality fruit ingredients.

History

Cappy was introduced in the early 1990s as part of The Coca-Cola Company's strategy to diversify its product offerings beyond carbonated soft drinks. The brand quickly gained popularity in Europe and other regions due to its emphasis on natural fruit flavors and health-conscious marketing.

Product Range

Cappy offers a variety of fruit juices and drinks, including:

• Cappy 100% Juice: These are pure fruit juices with no added sugars or preservatives, available in flavors such as orange, apple, and multivitamin.
• Cappy Nectar: These are thicker, more concentrated fruit drinks, often containing pulp, available in flavors like peach, apricot, and mango.
• Cappy Ice Fruit: A line of chilled fruit drinks designed to be refreshing and invigorating.

Marketing and Distribution

Cappy products are marketed with a focus on their natural ingredients and the health benefits of fruit consumption. The brand uses vibrant packaging and advertising campaigns to appeal to a broad audience, including families and health-conscious consumers.

Cappy is distributed in various countries across Europe, the Middle East, and Africa. The brand's distribution strategy involves leveraging The Coca-Cola Company's extensive logistics network to ensure availability in supermarkets, convenience stores, and vending machines.

Related Brands

Cappy is part of The Coca-Cola Company's portfolio of non-carbonated beverages, which includes other brands such as Minute Maid, Simply Orange, and Odwalla. These brands collectively offer a wide range of juice and juice drink options to cater to different consumer preferences.

Related Pages

• The Coca-Cola Company
• Minute Maid
• Fruit juice
• Beverage industry