Fuze Beverage

Fuze Beverage logo

Fuze Beverage is a brand of beverages marketed as healthy alternatives to traditional soft drinks. The company was founded in 2000 by Lance Collins and Paula Grant. Fuze Beverage offers a variety of drinks, including fruit juices, teas, and vitamin-enriched beverages.

History

Fuze Beverage was established in 2000 with the aim of providing consumers with healthier beverage options. The company quickly gained popularity due to its unique blend of flavors and health-oriented marketing. In 2007, The Coca-Cola Company acquired Fuze Beverage, expanding its portfolio of non-carbonated drinks.

Product Line

Fuze Beverage offers several product lines, each designed to cater to different consumer preferences:

• Fuze Slenderize: A line of low-calorie drinks aimed at weight-conscious consumers. These beverages are enriched with vitamins and minerals.
• Fuze Refresh: A range of fruit-flavored drinks that provide hydration and refreshment.
• Fuze Tea: A selection of iced teas available in various flavors, combining tea with fruit juices.
• Fuze Vitalize: Beverages enriched with vitamins and antioxidants, designed to boost energy and overall health.

Ingredients

Fuze beverages are known for their unique blend of ingredients, which often include a mix of fruit juices, teas, and added vitamins. The drinks are marketed as containing natural flavors and being free from artificial preservatives.

Marketing and Distribution

Fuze Beverage has employed various marketing strategies to promote its products, including partnerships with health and fitness organizations. The brand is distributed widely across the United States and internationally, available in supermarkets, convenience stores, and vending machines.

Related Pages

• The Coca-Cola Company
• Fruit juice
• Iced tea
• Vitamin-enriched beverages