Bear's grease

Trade mark of Atkinson and Co

Bear's grease is a historical term referring to a product that was widely used in the 18th and 19th centuries as a hair care product, particularly as a hair pomade and hair growth stimulant. Despite its name, bear's grease did not always contain fat from bears; it often consisted of a mixture of other animal fats, herbs, and scents. The product was believed to strengthen the hair, prevent hair loss, and promote hair growth. Its popularity peaked in the Victorian era, reflecting the period's fascination with personal grooming and natural remedies.

History

The use of bear's grease can be traced back to ancient times, but it became particularly popular in Europe during the 18th and 19th centuries. It was a time when personal appearance and hygiene were increasingly emphasized, and bear's grease was marketed as a luxurious and effective hair treatment. Advertisements of the era often featured endorsements from celebrities and royalty, claiming miraculous results.

Composition

True bear's grease was made from the rendered fat of bears, particularly the European brown bear (Ursus arctos arctos) and the American black bear (Ursus americanus). However, due to the expense and difficulty of obtaining bear fat, many products labeled as bear's grease were actually made from a blend of other, more readily available animal fats such as pork or beef, along with added perfumes and ingredients believed to promote hair health.

Cultural Significance

Bear's grease was more than just a hair treatment; it was a symbol of status and fashion. Owning and using bear's grease indicated an individual's concern for personal appearance and their adherence to the social norms of the time. It also reflected the broader cultural fascination with exotic and natural remedies, which was a hallmark of the Victorian era's approach to health and beauty.

Decline

The popularity of bear's grease began to wane towards the end of the 19th century with the advent of modern pharmaceuticals and changing attitudes towards animal products. The rise of synthetic hair care products, which were cheaper and easier to produce, also contributed to the decline of bear's grease as a staple hair treatment. Today, it is remembered more as a curiosity of a bygone era rather than a viable hair care solution.

Legacy

While bear's grease is no longer used, its history provides insight into past beauty and health practices. It also reflects the changing attitudes towards animal products in cosmetics and the evolution of hair care technology. The story of bear's grease is a reminder of how cultural and technological shifts can transform personal grooming habits.