Beiersdorf

The previous logo from 1992 to 2014

Beiersdorf AG is a global personal care company based in Hamburg, Germany, known for its production of skin and body care products. Founded in 1882 by pharmacist Paul Carl Beiersdorf, the company has grown to become one of the leading suppliers of skin care products worldwide. Its portfolio includes some of the most famous brands in the skincare industry, such as NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast.

History

The foundation of Beiersdorf can be traced back to March 28, 1882, when Paul Carl Beiersdorf received a patent for the manufacture of medical plasters in Hamburg. This innovation laid the groundwork for the company's future success. In 1890, pharmacist Oscar Troplowitz took over the company from Beiersdorf and expanded its product range, including the introduction of the now-iconic NIVEA cream in 1911. The name NIVEA is derived from the Latin word "nivis," meaning snow, reflecting the cream's pure, white appearance.

Over the decades, Beiersdorf has expanded its product portfolio and global presence. It survived the challenging times of both World Wars and the division of Germany, maintaining its innovation and growth. In the late 20th and early 21st centuries, the company continued to acquire and develop new brands, further establishing its position in the international market.

Products and Brands

Beiersdorf's product range is diverse, covering categories such as skin care, body care, and wound care. The company's most famous brand, NIVEA, is known for its moisturizers, deodorants, and facial cleansers, among other products. Eucerin focuses on scientific solutions for skin problems, offering products for sensitive and problem skin. La Prairie is a luxury skincare brand, offering high-end creams, serums, and treatments. Hansaplast/Elastoplast is focused on wound care, providing plasters, bandages, and other products for minor injuries.

Innovation and Sustainability

Innovation is at the core of Beiersdorf's strategy, with a strong focus on research and development to create new products and improve existing ones. The company invests in understanding skin biology and developing products that meet the diverse needs of its global customer base.

Sustainability is another key focus for Beiersdorf. The company has committed to reducing its environmental impact, with initiatives aimed at reducing carbon emissions, sustainable packaging, and responsible sourcing of ingredients. Beiersdorf's sustainability strategy aligns with global efforts to combat climate change and promote environmental stewardship.

Global Presence

Beiersdorf operates worldwide, with its products available in more than 200 countries. The company has manufacturing facilities in Europe, the Americas, Asia, and Africa, ensuring a global supply chain that meets the needs of its diverse customer base. Beiersdorf's global strategy focuses on understanding local markets and adapting its products to meet regional preferences and requirements.

Conclusion

Beiersdorf AG has established itself as a leader in the personal care industry through its commitment to innovation, quality, and sustainability. With a history spanning over a century, the company continues to grow and adapt in a rapidly changing market. Its portfolio of trusted brands, such as NIVEA, Eucerin, La Prairie, and Hansaplast/Elastoplast, ensures its continued relevance and success in the global personal care market.