Big Cola

Big Cola is a brand of carbonated soft drink produced by AJE Group, a multinational beverage company based in Lima, Peru. The brand is known for its large bottle sizes and is sold in over 20 countries worldwide.

History

AJE Group launched Big Cola in Peru in 1988. The company aimed to provide a more affordable alternative to leading cola brands, such as Coca-Cola and Pepsi. Big Cola quickly gained popularity due to its larger bottle sizes and lower price point.

Product

Big Cola is a carbonated soft drink that is often compared to other cola beverages for its similar taste. The drink is caffeine-free and is available in a variety of sizes, with the most notable being its namesake "big" 3-liter bottle. Other sizes include 500ml, 1.5 liters, and 2 liters.

Market Presence

Big Cola is sold in over 20 countries worldwide, including Mexico, Thailand, Nigeria, and India. The brand has a significant presence in emerging markets, where it often competes with major global brands. In some markets, Big Cola is the second or third most popular cola brand.

Marketing

Big Cola's marketing strategy focuses on offering larger quantities at lower prices. The brand often uses the slogan "Think Big" in its advertising campaigns. In addition, Big Cola has sponsored various sports teams and events, including the English Premier League football team West Ham United and the 2014 FIFA World Cup.

See Also

• AJE Group
• Carbonated soft drink
• Coca-Cola
• Pepsi