Blue Bonnet (brand)

Blue Bonnet ad from The Ladies' home journal (1948) (14763987001) (cropped)

Blue Bonnet is a brand of margarine and other bread spreads that is owned by ConAgra Brands. The brand is known for its distinctive blue packaging and has been a staple in American households for many years.

History

Blue Bonnet was introduced in the 1940s as a margarine alternative to butter. During World War II, butter was rationed, and margarine became a popular substitute. Blue Bonnet quickly gained popularity due to its affordability and versatility in cooking and baking.

Products

Blue Bonnet offers a variety of products, including:

• Margarine
• Spreadable butter blends
• Light margarine
• Baking sticks

These products are designed to cater to different dietary needs and preferences, providing options for those looking to reduce their intake of saturated fats or calories.

Marketing

The brand's slogan, "Everything's better with Blue Bonnet on it," has been a key part of its marketing strategy. Blue Bonnet has used various advertising campaigns over the years to promote its products, often highlighting their taste and versatility.

Nutritional Information

Blue Bonnet margarine and spreads are often chosen as a healthier alternative to butter. They typically contain less saturated fat and cholesterol. Some products are also fortified with vitamins A and D.

Related Pages

• ConAgra Brands
• Margarine
• Butter
• Bread spreads
• World War II rationing