Boost (chocolate bar)

Boost halves

Boost is a brand of chocolate bar currently manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand, and South Africa by Cadbury UK. The Boost bar is known for its unique combination of ingredients, including caramel, biscuit, and a unique chocolate coating. It was first introduced to the market in 1985 and has since become a popular snack choice among chocolate lovers.

History

The Boost bar was launched in 1985 by Cadbury in the UK. Initially marketed as a energy bar, it was aimed at consumers looking for a high-energy snack. The original Boost bar featured a milk chocolate outer layer, with a filling of caramel and biscuit. Over the years, Cadbury has introduced various versions of the Boost bar, including Boost Guarana, Boost Coconut, Boost Peanut, and Boost Duo, among others.

Ingredients

The main ingredients of the Boost chocolate bar include milk chocolate, caramel, and biscuit. The milk chocolate coating is made from sugar, cocoa butter, cocoa mass, vegetable fats, and milk powder. The caramel layer provides a chewy texture, while the biscuit pieces add a crunchy element to the bar. Some variations of the Boost bar may include additional ingredients such as peanuts, coconut, or guarana extract.

Varieties

Over the years, Cadbury has expanded the Boost range to include several variations:

• Boost Guarana: Included guarana for an extra energy kick.
• Boost Coconut: Featured a coconut-flavored filling.
• Boost Peanut: Added peanuts to the caramel and biscuit filling.
• Boost Duo: Offered in a two-piece format, making it easier to share or save for later.

Marketing and Advertising

Cadbury has employed various marketing strategies to promote the Boost bar, including television commercials, online advertising, and social media campaigns. The brand often emphasizes the energy-boosting aspects of the chocolate bar, targeting consumers leading active lifestyles or those in need of a midday snack.

Reception

The Boost bar has received positive feedback from consumers for its rich taste and satisfying texture. Its combination of chocolate, caramel, and biscuit has been praised for offering a more complex flavor profile compared to traditional chocolate bars. However, like many confectionery products, it is also subject to criticism for its high sugar and fat content.

See Also

• Cadbury
• Chocolate bar
• Caramel
• Biscuit