Cerebos Pacific

cerebos pacific limited

Cerebos Pacific Limited was a company that specialized in the production and distribution of food and beverage products. It was headquartered in Singapore and operated primarily in the Asia-Pacific region. The company was known for its iconic brands and products, including salt, coffee, and health supplements.

History[edit | edit source]

Cerebos Pacific was originally established as a subsidiary of the British company Cerebos, which was founded in the late 19th century. The company expanded its operations to the Asia-Pacific region in the mid-20th century, establishing a strong presence in markets such as Singapore, Malaysia, Thailand, and Australia.

In 1981, Cerebos Pacific was listed on the Singapore Exchange, marking a significant milestone in its growth and development. Over the years, the company diversified its product portfolio and expanded its market reach through strategic acquisitions and partnerships.

Products[edit | edit source]

Cerebos Pacific's product range included a variety of food and beverage items. Some of the most notable products were:

Brand's Essence of Chicken: A health supplement made from chicken extract, known for its purported health benefits.
Saxa Salt: A popular brand of table salt.
Robert Timms Coffee: A well-known coffee brand in Australia.

Acquisition by Suntory[edit | edit source]

In 2012, Cerebos Pacific was acquired by Suntory Holdings Limited, a Japanese multinational brewing and distilling company. The acquisition allowed Suntory to strengthen its presence in the Asia-Pacific region and integrate Cerebos Pacific's brands into its global portfolio.

Operations[edit | edit source]

Cerebos Pacific operated manufacturing facilities and distribution networks across several countries in the Asia-Pacific region. The company employed a significant number of people and contributed to the local economies through its business activities.

Legacy[edit | edit source]

Although Cerebos Pacific is no longer an independent entity, its brands continue to be popular and widely recognized in the region. The company's legacy lives on through the continued production and distribution of its iconic products under the Suntory umbrella.