Chowking

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340Jollibee Chowking restaurants Bustos, Bulacan 08

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Interior of Chowking at Parkmall (05-30-2021)

Chowking employees

Chowking is a popular fast food chain in the Philippines that specializes in Chinese cuisine. It was founded in 1985 by Robert Kuan in Makati, Philippines. Chowking has since expanded its operations, becoming a key player in the fast food industry in the Philippines and has also established locations in other countries, including the United States, the United Arab Emirates, Qatar, and Indonesia.

History

Chowking started with a vision to combine the fast food service concept with Chinese cooking tradition. The brand quickly distinguished itself by offering Chinese food items that were adapted to the Filipino palate, such as Chao Fan (fried rice), Lauriat (a meal combo), and Halo-Halo (a mixed ice dessert), among others. The success of its initial outlets led to rapid expansion throughout the Philippines.

In 2000, Chowking became a wholly-owned subsidiary of Jollibee Foods Corporation, the largest fast food company in the Philippines. This acquisition allowed Chowking to further expand its network and enhance its operations through the shared expertise and resources of the Jollibee Group.

Menu

Chowking's menu features a wide range of items that blend Chinese cuisine with local Filipino tastes. Key offerings include:

• Noodles: Including both traditional Chinese noodles and Filipino-inspired dishes.
• Dim Sum: Such as siomai and siopao.
• Rice Meals: Featuring a variety of toppings and flavors.
• Desserts: Including the famous Halo-Halo and Buchi.

Locations

Chowking has over 500 stores worldwide, with the majority located in the Philippines. Its international presence serves the Filipino diaspora, offering a taste of home to overseas Filipinos and introducing the unique fusion of Chinese and Filipino cuisine to a broader audience.

Corporate Social Responsibility

Chowking engages in various corporate social responsibility (CSR) initiatives, focusing on community development, environmental sustainability, and charitable activities. These efforts are part of the company's commitment to giving back to the communities in which it operates.

Controversies

Like many fast food chains, Chowking has faced its share of controversies, including issues related to food safety and labor practices. The company has taken steps to address these concerns, implementing stricter quality control measures and engaging in dialogue with labor representatives.

See Also

• Jollibee Foods Corporation
• Fast food in the Philippines
• Chinese cuisine

External Links

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