Clearly Canadian

Clearly Canadian is a brand of flavored and unflavored sparkling and spring water that originated in Canada in 1987. The brand is well-known for its distinctive glass bottles and wide range of flavors. Clearly Canadian was at the forefront of the early 1990s trend for alternative beverages, competing with other flavored water brands and soft drinks.

History

Clearly Canadian was founded in 1987 in British Columbia, Canada. The brand quickly gained popularity in Canada and the United States due to its unique packaging—a teardrop-shaped glass bottle—and its variety of flavors, which initially included Orchard Peach, Mountain Blackberry, Wild Cherry, and Green Apple. The company's success was emblematic of the growing demand for healthier beverage alternatives to traditional soft drinks.

In the late 1990s and early 2000s, Clearly Canadian faced declining sales as competition in the flavored water market intensified. The company underwent several ownership and management changes during this period. Despite these challenges, Clearly Canadian maintained a loyal customer base, and in 2013, the company launched a crowdfunding campaign to finance the return of its original glass bottle design. This campaign was successful, leading to a resurgence in popularity and distribution in North America.

Products

Clearly Canadian's product line has evolved over the years, but its core offering remains its flavored and unflavored sparkling waters. The beverages are known for being lightly sweetened and using natural flavorings. Over the years, the brand has introduced a variety of flavors beyond its original offerings, including Raspberry, Lemon-Lime, and Pomegranate.

Current Flavors

• Orchard Peach
• Mountain Blackberry
• Wild Cherry
• Green Apple
• Raspberry
• Lemon-Lime
• Pomegranate

Packaging

A key aspect of Clearly Canadian's identity is its packaging. The brand's signature teardrop-shaped glass bottles have been a constant, offering a distinct and recognizable product on shelves. The choice of glass over plastic has been touted by the company as a commitment to environmental sustainability and product quality.

Market and Distribution

Initially, Clearly Canadian was widely available across North America. After facing distribution challenges in the 2000s, the brand's availability became more limited. Following the successful crowdfunding campaign in 2013, Clearly Canadian worked to expand its distribution channels. As of the last update, the brand's products can be found in select retail stores and online.

Cultural Impact

Clearly Canadian is often associated with 1990s nostalgia, particularly among consumers who grew up during the brand's heyday. The brand's resurgence has been fueled in part by this nostalgia, as well as a growing consumer preference for healthier beverage options and natural ingredients.

See Also

• Flavored water
• Sparkling water
• Beverage industry in Canada